“Good is the enemy of great.” While author Jim Collins’ popular 2001 book Good to Great applies this concept to business management, the same core idea easily translates to conferencing. Many organizations are content with C+ meeting setups that do the job, and not much else. While the reasons vary from perceived ease of use, cost, and everything in between, the fact is these companies are doing themselves a disservice by settling for second (or third, or fourth) best. Here are four common barriers that keep many businesses from achieving the truly great conferencing they deserve: 1. Equipment That Doesn’t “Talk” To Each Other When it comes to the various…