How Relevant is Design When It Comes to AV Equipment?
When we design our equipment–our DSPs more specifically–there’s a lot more that goes into the box than just boards and sheet metal. We’re putting our company in and on that box. With each piece of equipment we produce, we’re conscious that it has to look and feel like Biamp. So, when someone opens the server closet and sees our equipment in the rack, they not only know immediately that it’s Biamp, but they also know what to expect from it. The aesthetic form of the box has to follow the function though–always brains before beauty. In the basics of product design, you create a high-quality product by focusing on the…