With trade show season in full swing, we’re eagerly anticipating the upcoming UC Expo event in London. Unified communications and collaboration (UCC) represents a shift in corporate culture. Multiple studies have indicated that a growing number of corporations have employees working away from the office at least some of the time. Reasons for this workplace transformation are both operational and generational. Managing operational costs through more efficient use of space is vital. In addition, with millennials comprising half of the global workforce by 2020, companies recognize that they must adapt to millennials’ workplace preferences in order to attract top talent. That means creating an environment that matches these employees’ preferred work style: team/community oriented, fast-paced, and supportive of ad hoc activities. Regardless of your age group, UC&C is rapidly becoming a part of the normal workday.

Collaboration technology is a proven tactic for increasing productivity, and combining familiar tools with accessible, feature-rich UC technologies encourages employee adoption of these resources. Now more than ever, UC&C is part of the normal workday. Web conferencing is gaining popularity because it offers a variety of tools in a single format, including voice, chat, information sharing, presence, and real-time interactive video. All of these elements work together to provide an immersive conferencing experience.

Want to learn more about Biamp’s connection to these topics? Come visit us at booth #J902.