Joe Andrulis, Executive Vice President of Corporate Development at Biamp, recently shared his insights with Commercial Integrator regarding the ways in which the standardization of AV technologies benefits both end-users and the system integrators who’ve adapted to the emerging trend.

Here’s a key takeaway from the piece: “With all signs pointing to customized AV setups deployed as a mass commodity, those who fail to adapt will be left behind. Equipment that is easy to install, configure and use, as well as customize via automation, will continue to gain share at the expense of complex, hard-to-use solutions.”

The entire article is full of interesting thoughts about the evolving commercial AV industry, and well worth reading.


Many of the conferencing technologies offered by Biamp include the groundbreaking Launch feature, which automates and expedites system deployment and optimization.

Learn more about the Biamp technologies that are leading the industry with rapid deployment capabilities, automatically optimized system performance, and unsurpassed customer satisfaction.