Now that I’ve had some time to reflect on another ISE, I’m realizing that, despite the history of the show, this year seemed to be an entirely new show, for a few reasons. As you probably read, “a 17% increase in attendance figures has seen Integrated Systems Europe (ISE) achieve the strongest performance of its…
The presentation is one of the most important tools available to a sales executive to communicate ideas, products and plans to potential clients. The PowerPoint presentation can be one of the most impactful ways to enhance and convey ideas, capture an audience’s attention and ensure message retention. Yet PowerPoint has become hackneyed. Most PowerPoint presentations…
This is a really excellent blog post by Julian: http://juliantreasure.blogspot.com/2012/01/music-is-not-veneer.html Cheers Graeme
Maybe it’s self-evident, but the world continues to be a smaller place as travel becomes easier, the Internet brings us worldwide information faster and businesses of all sizes expand into new markets. Looking at the globalization of the audio-visual (AV) industry, it seems that there are two major factors impacting how AV companies sell products…
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