Posts from the General category

The Art of Design


The presentation is one of the most important tools available to a sales executive to communicate ideas, products and plans to potential clients. The PowerPoint presentation can be one of the most impactful ways to enhance and convey ideas, capture an audience’s attention and ensure message retention. Yet PowerPoint has become hackneyed. Most PowerPoint presentations…



The Evolution of AV Global Sales Strategies


Maybe it’s self-evident, but the world continues to be a smaller place as travel becomes easier, the Internet brings us worldwide information faster and businesses of all sizes expand into new markets. Looking at the globalization of the audio-visual (AV) industry, it seems that there are two major factors impacting how AV companies sell products…


Reflecting on 2011, and Looking Ahead to 2012


The week between Christmas and New Year’s Day each year typically offers me the best opportunity for some quality quiet time for thinking about the past, the future, and the world in which we live. That particular week is one that typically sees many coworkers, family, friends, and neighbors taking vacation time, and a more…


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